[Iguuseum] Fall !!!

The results of the game industry 2Q results are not good. Most of the main games are most operating profits almost a semitrock. As a representative game, NC and Nexon declined 42% YoY, 46% YoY, and netmarble fell 80%. NeoWiz, Com2u, Cacao Games, and the main game users, including all the major games, and they have not heard the decline, It was literally the game industry 'earnings shock'.

The reason for the 2Q operating profit fell sharp, but it has a given company, but it has increased operating costs. In the sense, the increase in game industry, which was like a hot air, is the cause of cost increases, but it is more likely to increase marketing costs that substantially marketing costs are dramatically increased. Many games, including Cacao Games and Com2us, which have released their new work in June, increased marketing costs up to 300% from 100% YoY.

The reason for increasing marketing cost is fairly complex. Once the marketing period was long, the marketing period was increased due to the launch of the main game due to Corona 19. In addition, the competition between companies to pioneer the overseas market has overheated and more costs. In the overall recession, Devs Sisters or Wemade, which achieved operating profit growth, has also increased its marketing costs to the previous year. As I said above, I have been paying for advertisement for advertising for overseas market launch.

The opinions of gamers and investors on this performance are also negative. One user said, "I have a lot of games in the second quarter," I used to write only money, "he said," he said, "Another user said," No matter how new sales did not reflect properly, " . On the other hand, "I do not know" Marketing expenses, but I have invested in developing expenses that labor costs have risen, "he said.

In the third quarter, the performance of the new work that has met money and has been directly reflected in earnings. In addition, there are many works to be released in the second half. Of course, it is not as much as companies that have to raise heat to marketing. In the second half of the year, the new competition between the game companies is hoping that you do not have a superheated marketing cost confrontation. If the same situation persists, the money will go to the wrong, no matter how much sales are going to go.

[Lee Gong-dong] The comment cited in the comments (Games Mecca Accounts) We will draw a game novel (Ripper Book) of Joo Media. If the selected user, the selected user is sent by the e-mail, which is sent to the Member Information, and inform the address and contact information.

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