The results of the game industry 2Q results are not good. Most of the main games are most operating profits almost a semitrock. As a representative game, NC and Nexon declined 42% YoY, 46% YoY, and netmarble fell 80%. NeoWiz, Com2u, Cacao Games, and the main game users, including all the major games, and they have not heard the decline, It was literally the game industry 'earnings shock'. The reason for the 2Q operating profit fell sharp, but it has a given company, but it has increased operating costs. In the sense, the increase in game industry, which was like a hot air, is the cause of cost increases, but it is more likely to increase marketing costs that substantially marketing costs are dramatically increased. Many games, including Cacao Games and Com2us, which have released their new work in June, increased marketing costs up to 300% from 100% YoY. The reason for increasing marketing cost is fairly complex. Once the marketing period was long, the marketing period was in...